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Tuesday, May 13, 2008


Tune out, Rock on

The music industry is once again raising its shrill voice against ‘piracy’, running a campaign featuring a video starring well-known Australian musos. Artists including members of Silverchair, the Veronicas, and Jimmy Barnes discuss the ins and outs of being a musician, under the tag line: “just paying the rent", "not living like a rock star".

Musos who might actually be having difficulty paying their rent were notably absent from the credits – presumably they couldn’t get someone else to fill in for them down at the café that day, or were too busy uploading their latest single onto Trig.

Unsurprisingly, the campaign has become controversial, inciting much media commentary (check some out here, and here) and raising the ire of Frenzal Rhomb guitarist Lindsay McDougall. McDougall originally appeared in the video, and now says it was on false pretences. According to Crikey, he was

“furious at being ‘lumped in with this witch hunt’ and that he had been ‘completely taken out of context and defamed’ by the Australian music industry, which funded the video. He said he was told the 10-minute film, which is being distributed for free to all high schools in Australia, was about trying to survive as an Australian musician and no one mentioned the video would be used as part of an anti-piracy campaign.” (Crikey)

The original clip including his input has been removed, but is archived.

And what would a debate involving artists’ rights be without a manifesto? ‘Tune out’ has obligingly penned one in response to the In Tune campaign.

Perhaps in an effort to appear marginally down-with-the-kids, the industry campaign page has this pseudo-licence, below, in its footer. It is in some ways similar to a ‘Free for Education’- style licence, and/or may invite the false expectation that they support a sort of personal "fair use" model in some circumstances:

“In Tune was produced with the support of the Australian music industry.
In Tune can be used for personal use and as a free non-commercial
educational resource. For more info, email:"

So, there you have it – the kid drummer from Operator Please thinks MySpace is pretty cool, Lindsay McDougall continues to stick it to the Man, and the Veronicas look flawless even when they’re concerned and slightly annoyed.

Thank goodness for free (for educational purposes only) online videos.

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